Nike Ended up losing Stephen Curry and Billionaires
We all associate Steph Curry with Under Armor, yet Curry actually had a shoe deal with Nike and played for their squad. How could one of the top names in the sport lose to a well-known company like Nike? The explanation is strange.
We all associate Steph Curry with Under Armor, yet Curry actually had a shoe deal with Nike and played for their squad. How could one of the top names in the sport lose to a well-known company like Nike? The explanation is bizarre.
Curry’s career in the NBA got off to a rocky start because of his ongoing ankle problems. But he began to make a big splash in the last year of the Nike contract. The world became aware of him as he made 54 threes at MSG and broke the NBA record for 3s made in a season. It was the start of the glorious legacy Curry will uphold for the rest of time. Nike decided to keep him and extend his contract.
He heard bids from various businesses, but Nike had one of the opening salvos. They would arrange a meeting with Steph and his father, Dell, to make their offer. The environment could have been better because Steph believed that Nike didn’t meet some of his requests, so they didn’t see him as a top-tier athlete like LeBron or KD.
They made him a 2.5 million dollar offer, which needed to be improved for a player of his stature. Then, during their PowerPoint, they would make another error that would clarify they were using Curry’s presentation that had already been used for Durant. Then to top it all off and destroy the whole scene, the Nike pitchman called Curry by the incorrect name, Stephon instead of Curry. The turning moment came when Steph and his father rejected the deal because they were no longer interested.
Due to the chance, Curry would sign a $4 million contract with Under Armor. The money wasn’t the key to getting him signed. That was the impression of respect and hierarchy. He had the opportunity to decorate his shoes with Bible scriptures and received a portion of the company. Thus, all of his desires were granted. An accomplishment that no other athlete with a big brand in sports history completed.
But it would be worthwhile since Curry would increase Under Armor’s valuation from $14 billion to $28 billion in only two short years. To ensure they would avoid making the same error as Nike, Under Armor signed Curry to a significant new contract that is reportedly worth around $1 billion through 2024. Curry cited his move to UA as one of the best decisions in his career since it allowed him to establish himself as the face of that company firmly. Nike perhaps learned from their error and will remember the names of their athletes in future pitches.
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